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Daniel Roșca

I’m Daniel Roșca, a Conversion Optimization Specialist and UX practitioner with over 15 years of experience helping businesses improve digital experiences, optimize customer journeys, and drive measurable growth through data-driven experimentation. I’m passionate about CRO, analytics, UX, AI, and performance strategy, and through this blog I share insights, ideas, and practical lessons from working across landing pages, experimentation programs, and digital growth initiatives for international brands.